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How 1stNlast Works

Three lenses on the same engine: what customers do, how scarcity is enforced, and exactly what happens between 10:00 AM and payment confirmation.

For Customers

From sign-up to sole ownership

1

Register with phone OTP

Bind a valid Indian PIN code as your primary commercial zone. Light KYC for customers; full GST/PAN KYC for dropshippers and distributors.

2

Browse your PIN catalogue

Products show as Upcoming, Live, Available in My PIN, Selling Fast, Sold Out in My PIN, Available in Other PINs or Exchange Only.

3

Pre-book or claim at launch

Pre-booking also consumes the scarcity lock, so the piece is yours the moment the drop goes live.

4

Pay, then get certified

GST invoice plus a QR digital certificate confirming One PIN One Piece ownership, downloadable in the app.

Wallet built in

Available, reserved, cashback, bonus and commission balances on a hash-chained, tamper-evident ledger.

Referral from day one

A unique link and code at registration, shareable on WhatsApp, SMS, email and social.

Track after payment

Statuses from Payment Received to Delivered plus exchange stages, pushed via app, SMS, email and WhatsApp.

Scarcity Model

The engine behind One PIN, One Piece

Scarcity is a database guarantee, enforced at every write path — listing, add-to-cart, checkout, payment confirmation, dropship orders and admin-created orders.

Add to CartRedis lock acquired
3-Minute Holdexclusive window
Payment Successidempotent capture
UNIQUE(sku,pin)source of truth
Lifetime Lockimmutable record

Atomic enforcement

A Redis lock resolves contention in real time while a PostgreSQL UNIQUE constraint on SKU + PIN acts as the final authority.

FIFO hold queue

Concurrent same-PIN users see live queue position, ETA and countdown; a lapsed hold releases the piece to the next person.

Anti-spoofing

GPS and address checks, device fingerprinting, and admin-approved PIN changes stop people faking a new zone.

Scheduled launches

Drops auto-flip Upcoming → Live at the scheduled time, subject to stock, PIN and scarcity rules.

Built for drop spikes

Targets 10,000 concurrent users per drop, sub-500 ms checkout and under-1 s queue updates at 99.9% uptime.

Fully auditable

Immutable event logs cover every scarcity, wallet, stock and fund operation.

Buying Process

The 10:00 AM sequence, minute by minute

StageWhat you seeWhat the system does
T−24hUpcoming with countdownLaunch scheduled per product, collection or drop
10:00:00Status flips to LiveAvailability computed against your PIN's scarcity record
Add to cart3-minute hold timerRedis lock grants an exclusive checkout window
ContentionQueue position and ETAFIFO queue; hold passes on expiry, cycle repeats
CheckoutWallet redemption + exchange consentConsent stored with timestamp, order, IP/device, policy version
PaymentUPI, cards, net banking, walletsWebhook verification, idempotent capture, retry handling
ConfirmedInvoice, certificate, cashbackScarcity lock committed; fulfilment routed to mapped stockist
DeliveryTrack Order updatesDistributor receives paid orders only, by PIN serviceability

No return, only exchange

You must accept the policy before every payment — checkout is blocked without consent.

Prepaid-only cashback

Cashback lands in your wallet on payment success; COD orders are excluded.

Certificate per sale

Unique number and QR with SKU, brand, order, date and PIN — verifiable by admin.